“What I’ve found does the most good is just to get into a taxi and go to Tiffany’s” – Holly Golightly, Breakfast at Tiffany’s
Helllllllo my little socialites! If you think the best gifts are wrapped in Tiffany blue, then this is a must-read! Last month I posted an Instagram poll on my stories, and got an overwhelming response to talk more about my career! So here we go! My background is in Computer Science (yup!) & I currently work in Digital Marketing at Tiffany & Co. in NYC, helping launch all marketing campaigns on the websites, globally (on the IT side)! It’s the coolest thing to see new launches & new campaigns come to fruition from the early stages of design & development to implementation. My favorite launch to date has been our Holiday Campaign on the website – which matches the windows at the flagship store. It’s amazing to work so closely with a timeless brand that I have admired for years.
While my day-to-day is in the IT department, I’ve also had the opportunity to attend a few of the previews & launch parties as a blogger, really blending my career and blog together. I attended the Fragrance launch during September’s NYFW at The High Line, as well as the Home & Accessories and Blue Box Cafe launch party at the flagship. I’ll walk you through my night on the newly renovated fourth floor, featuring the new Home & Accessories line.
Uhm, need this blanket!
The BEST part about the event was definitely previewing the Blue Box Cafe, also on the fourth floor, before the opening date. I got the whole place to myself (well no, but it felt like it haha)! I love how the windows display the Holiday campaign “A Tiffany Holiday” – adorable!
One of my favorite sections was the adorable little baby corner – how cute is this teddy bear with the Return to Tiffany heart?!
A few of the windows on the fourth floor. The designs match those outside of the flagship, along with the online campaign.
If you follow me on Instagram, you’ve seen this picture before! Hanging out at the Blue Box Cafe.
A little biased, but the prettiest windows in all of NYC during Christmastime (and any time at that…)
Photos by Lauren Mazzei from Tiffany & Co. Home & Accessories Launch & Allie Provost of Pret a Provost. To discuss any usages rights for marketing, promotional, or commercial purposes, please email firstname.lastname@example.org